Privacy
Privacy
The short version: we don’t track you, banner ads and their cookies load only if you say yes, and we don’t ask for your personal details.
Who we are
This website, brafoundation.co.uk, is run by Bra Foundation, an independent history and shopping guide in the UK. You can contact us at hello@brafoundation.co.uk.
Cookies
We don’t use analytics or tracking cookies. The only cookie this site sets is a security cookie for the site’s administrator when they sign in to the editing area at /admin/. Ordinary visitors never receive it.
When you first visit, a bar asks whether you’re happy with ads cookies. We keep your answer in your browser’s local storage (or, if that’s blocked, in a small cookie from this site called ads_consent) for 6 months, so we don’t have to ask on every page. It holds only “accept” or “reject” and the date, and it isn’t sent to anyone.
Banner ads
Some pages have up to two banner ads: one under the menu, and one part-way through a history chapter or guide (but not in our pregnancy and after-surgery guides). There are none on this page, the contact, terms, affiliate and photo-credit pages. The ads come from 5od (5od.co.uk), a small ad service run by the owner of this site. They’re contextual: 5od chooses a banner to suit the page you’re reading, not you. 5od itself sets no cookies and builds no profile of you; your browser sends it the site, the ad position and size, and the address of the page.
The banners are for shops and brands in the Awin affiliate network. Awin’s banner images and links can set Awin’s own cookies: when a banner is shown, and when you click one, so that a purchase can be credited to us. That’s why nothing loads until you choose:
- Accept ads cookies: banners load, and Awin is told you agreed.
- Reject: no banners load at all, and your browser doesn’t contact 5od or Awin for ads.
- JavaScript off: no ads load and you won’t be asked.
Like any website, 5od’s server sees your IP address when your browser asks it for a banner. 5od doesn’t store raw IP addresses: it keeps a scrambled (salted and hashed) version for up to 2 days, only to limit abuse.
Changing your mind
Use Cookie settings (also at the bottom of every page) to see your current choice and change it at any time. If you switch from accept to reject, banners stop loading straight away. Any Awin cookies already set stay in your browser until they expire, or until you delete them in your browser’s settings (clearing this site’s data also resets your choice, and we’ll ask again).
What we store
- Forms: the public site has no forms that collect personal information. The shop filters only change the page you see.
- Outbound links: when you follow a link to another website, we count the click (the date, the link’s short name and the page you were on) so we know which links are useful. We don’t record your IP address or anything that identifies you.
- Server logs: like any website, our host keeps standard technical logs (such as IP address, browser and pages requested) for security and to keep the site running.
- Email: if you email us, we keep your message only as long as needed to deal with it.
Fonts, images and videos
Our fonts and images are stored on our own server, so loading a page doesn’t contact anyone else (unless you accept banner ads). If we show a video, nothing loads from YouTube until you press play; once you do, YouTube (Google) may set its own cookies under its privacy policy.
Other websites
Links to shops and sources take you to other websites, such as Amazon.co.uk, which have their own privacy policies and cookies. Retailers may use cookies to record that you arrived from us, which is how affiliate commission works.
Your rights
Under UK data protection law you can ask what personal data we hold about you and ask us to correct or delete it. In practice we hold almost none. You can also complain to the Information Commissioner’s Office.
Last updated 20 October 2026.